Measuring your overall revenue is interesting, but fails to inform amd mainly fuels only ego.

Breaking that revenue down into logical income streams and measuring each, starts to add a level of understanding about demand and markets.

Measuring the COSTS associated with each of those income streams means you can add real knowledge around where your PROFITS (or losses) are coming from to determine the most profitable product mix.

Using that knowledge to build up the most profitable lines, tweak others to test their opportunity and phase out the duds from the pack….now that's starting to look more like business wisdom.

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